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How much time a day do we spend on Facebook? Let's be honest, a lot. Now, thanks to Toyota, that number will most likely go up. The automaker a new Facebook game that allows you to get behind the wheel of the upcoming, highly anticipated FT-86. As an entertaining activity and innovative marketing tool, Social Network Racer is anything but a waste of time.

Based on the FT-86 II concept, the game allows users to race through a virtual course and test out the new Toyota model's thrilling speed. Here's the interesting part. The course is no average, computer-designed pseudo-reality. It's your own reality. Drawing from either your Facebook profile or that of your friends', the racing environment is highly customized to your digital social life (i.e. billboards with your best friend's most recent status or buildings covered by your profile picture). At the end of the race, users can see where they rank among FT-86 "drivers" worldwide.

While the new Toyota game doesn't reveal any FT-86 design details, we at Lakeland Toyota do know that it has been redesigned with an exterior styled more towards younger consumers. After the release of several concept models, we also know that we are more than antsy to finally see the real thing. There is a good chance most Toyota fans would agree with us on that one, which is why we will be sure to let you know as soon as the FT-86 arrives at Lakeland Toyota, 4000 N. Frontage Rd. Sheboygan, WI 53081.

In the meantime, feel free to contact us with questions. Also, you are always welcome to test drive any of the other new Honda models that we have in stock!

Lakeland Toyota serving the Sheboygan area is looking forward to the new family of Toyota Prius models lined up for 2012. A wagon version of the original Prius, the Prius v is larger, quieter, and more eco-friendly with a range of over 500 miles on one charge and a fuel economy rating of 44 mpg city, 40 mpg highway.

Starting with the interior, the new Prius v boasts a total of 34.3 cubic feet with the second row pushed pack and a nearly doubled total of 67.3 cubic feet with the 60/40 rear seats folded down. With all that space it's no wonder the "v" stands for "versatility."

To encourage two-handed driving, the Prius v also features Toyota's brand new Entune system. If you haven't yet heard of it, Entune allows drivers to operate things like music and cellphone by conversational voice command.

Getting down deeper, the new Toyota model contains an 80 horsepower gas powerplant with support from two electric motors that bring it up to 134 horses and 153 pound-feet of torque. A slight electric spin during acceleration give the Prius v a futuristic feel and a beltless engine means that when the 1.8-liter engine kicks in, every bit of gas goes straight towards driving the car. The five-seated wagon is also complete with four driving modes - Standard, Eco, EV and Power - and includes a start/stop technology and an electric water pump and air conditioner.

Coming in at a starting price of $27,160 before tax incentives, there is a good chance the 2012 Prius v could be your next ride for around $20,000. Stay tuned because the new Toyota model is expected arrive at Lakeland Toyota 4000 N. Frontage Rd. Sheboygan, WI, soon. In the meantime, feel free to contact us with any Toyota-related questions you may have.

 

Source: ¹http://apps.detnews.com/apps/autoreviews/index.php?id=35709

It's bad enough that we have to worry about human car thieves taking away our vehicles, but when mother nature starts to get involved, maybe we should just give up and start riding bicycles.   

A Toyota Prius, much like the ones available at Lakeland Toyota in Sheboygan, WI, was broken into at a Lake Tahoe cabin home by a curious black bear. The McCarthy's, owners of the Prius, called for help by contacting the sheriff's department, but as soon as their call ended, the car was gone.

Assuming the bear knocked their Prius into neutral, or released an emergency brake, the car rolled 80 ft down the driveway, across the street, and only stopped after it knocked into the neighbor's deck. Once recovered, the car was empty. Looks like this black bear will be charged with a hit and run, or at least for leaving the scene of an accident.

"The direction-selector gear shift lever had been ripped completely out of the dashboard," Mrs. McCarthy said. "Every recognizable piece of the interior" had been ripped out--although it was undamaged on the outside."¹

Maybe future Prius models should come with an anti-bear warning device.

 

Source: ¹http://www.greencarreports.com/news/1065914_hippie-alert-mother-nature-wants-to-drive-your-prius-hybrid-too

The second-generation Toyota Yaris features a complete redesign. Toyota has thus far remained relatively conservative with the release of official U.S. press photographs or details regarding the powertrain

Toyota's official pricing announcement that was released on August 5 states, "Yaris will continue to be an excellent value with more than $1,000 of additional standard equipment."¹

While Toyota hasn't yet divulged complete details on exactly what all of those additions will be; the Japanese automaker has shared that pricing for the next-gen Yaris will be similar to that of the 2011 Toyota Yaris Convenience Package. This leads us to believe some of the features defining the add-on package (i.e., convenient split-folding rear seat, CD player, and larger windshield washer fluid tank) might just become standard fare.

While for the time being, this is all purely speculation, we're certain drivers familiar with just how minimalistic the current 2011 Toyota Yaris model is, would find such additions most welcome. And, amid all of Toyota's reported, yet largely mysterious, changes to the 2012 Toyota Yaris, you can rest assured the next-generation model will continue to be engineered with the Toyota Star Safety System.

Be sure to stay tuned to learn more. Lakeland Toyota located at 4000 N. Frontage Rd, promises you'll be among the first we tell, when more details surrounding the next-generation Toyota Yaris become available.

Source: ¹http://pressroom.toyota.com/releases/toyota+2012+prices+yaris+sequoia+tundra+sienna.htm

The best-selling Toyota Prius has a lot going for it, but up until now, performance hasn't really been a major seeling point for this particular green car.

Toyota is now enhancing the performance of the 2011 Prius by adding an available PLUS Performance package, featuring components from Toyota Racing Development's new PLUS hybrid performance line. Embodying Toyota's core values of Eco and Advanced Technology, the package offers sporty looks...and dare we say...more aggressive performance - all while maintaining industry-leading fuel efficiency. It's performance with a conscience.

2011 Toyota Prius PLUS Performance Package At a Glance

-          Limited availability
-          Exterior Colors: Blizzard Pearl, Classic Silver Metallic, Black, Winter Gray Metallic
-          Front and rear bumper spoilers
-          Sleek side skirts
-          Distinctive rear diffuser
-          Race-inspired 17-inch forged alloy wheels
-          Low-profile 215/45R17 tires
-          Track-tuned lowering springs
-          Tuned rear sway bar
-          Custom limited-edition PLUS logo carpet floor mats
-          Package Cost  for Prius Two, Prius Three, and Prius Four: $3,699
-          Package Cost for Prius Five: $2,999

If you're interested in having the best of both worlds - fuel efficiency and peppy performance -  and want to learn more about the available 2011 Toyota Prius PLUS Performance package, visit Lakeland Toyota at 4000 N. Frontage Rd. in Sheboygan, WI. And watch for more news, surrounding other imminent Toyota PLUS brand accessories, coming soon.

Source: ¹http://pressroom.toyota.com/releases/2011+toyota+prius+plus+package.htm

After receiving approval from local authorities, Toyota will move forward with its' plan to install 17,000 solar panels in Derbyshire, England. The Japanese automaker has already begun to make room for the impressive $16,450,785 solar farm on a 90,000-square-meter (~986,751 square feet) plot of industrial land.

"Generating solar power on-site to supply electricity to the plant underlines our commitment to do even more to further reduce our carbon footprint and is yet another example of our environmental leadership,"¹ says Tony Walker, Deputy Managing Director, Toyota Manufacturing UK.

The Japanese automaker will allegedly be the first car manufacturer in the UK to install such a large-scale array of solar panels. As you might expect, they're not taking the undertaking lightly. Toyota estimates that the facility's 17,000-solar-panel array will supply enough energy to produce 7,000 cars per year! That amount to 2,000 tons per year reduction in the plant's carbon foot print!

British Gas is responsible for the fitting and installation of Toyota's major UK solar-panel project. Since being given the green-light, British Gas is working fast and furious to get all 17,000 solar panels in place, before the government's proposed cuts to feed-in tariffs for large arrays. The panels are expected to begin supplying power to the Derbyshire plant as soon as July.

Interested in more Toyota news? Stay tuned. Lakeside Toyota in Sheboygan, WI is dedicated to keeping you informed.

Source: ¹http://www.guardian.co.uk/environment/2011/jun/07/toyota-car-plant-solar-power

We could blog only about Toyota safety innovations, green initiatives, new models, concept cars and generous giving. But, that's not what we've promised to do. We didn't ever say we'd give you half of the story. We said we'd keep you informed.

In an effort to replace the electric power steering shaft and attachment nuts on Prius models made between 2001 and 2003, Toyota announced a voluntary safety recall, early this month. The recall applies to a total of 100,000 units worldwide - 52,000 units in the U.S. alone.

Toyota recommends drivers of 2001-2003 model-year Prii to pay special attention to the fluidity of their steering wheel. If it's been turned to the full-lock position with any regularity, there's a possibility the nuts securing the pinion shaft in the steering gear box assembly have loosened.

What does this mean? Nothing too serious, thankfully. Basically, what happens is that over time drivers operating a Prius model in which the nuts have loosened will notice that left-hand turns require increased effort.

Whether or not you're experiencing stiffness when you turn left, Lakeland Toyota, located at 4000 N. Frontage Rd in Sheboygan, WI recommends 2001-2003 model-year Prius drivers contact us to schedule an appointment today...even if it doesn't seem necessary, now. Think of it as a preemptive strike.

The voluntary recall service will, of course, be performed free of charge. And, to help you plan accordingly; The service should take approximately four hours to complete. Lakeland Toyota apologizes in advance for the inconvenience this may cause you.

Toyota is expected to send 2001-2003 model-year Prius drivers an official notification letter via first-class, early in July. You can find complete details and specifications surrounding the recall there. If you should have any question, don't hesitate to ask. The [Dealer Name] service department serving the greater [Geo] area is here to help make this experience as transparent and hassle-free as possible.

[INFO] http://pressroom.toyota.com/releases/toyota+voluntary+safety+recall+prius+june+2011.htm

Millward Brown, a company which assesses organizations within different industries, recently named Toyota as the World's Most Valuable Brand.  Leaders are selected based on customer perceptions collected via interviews with one-million-plus consumers worldwide as well as careful analysis of the companies' financial and business data.

News of Toyota's overhaul of BMW in Millward and Brown's BrandZ survey is a huge milestone, not only for the new champion, but the auto industry as a whole. The survey shows Toyota's brand-value performance to be quite impressive, jumping 11 percentage points this year alone with the final calculation resting at $24.2 billion. And, if you're been watching gas-station marquees recently, you can probably guess which vehicle Millward Brown points to as being responsible for this profound increase... none other than the Prius.

If you're interested in more Toyota news, be sure to stay tuned. Lakeland Toyota is dedicated to keeping you informed. We also invite you to visit us at 4000 N. Frontage Rd in Sheboygan, WI to experience the value of Toyota first hand.

As you may or may not be aware, the Toyota Tundra facility in San Antonio, Texas has been hit particularly hard by parts shortages in the wake of the March 11^th quake-tsunami disaster. Unfortunately, there are simply not enough parts to maintain normal levels of operations at the plant. As such, Toyota has been forced to shut down operations on Mondays and Fridays and cut production in half Tuesday through Thursday.

Ordinarily, this would be devastating news; the facility employs nearly 3,000 workers. But, unlike so much news, this story has an unusual twist that will make you sit back in your chair and smile. Rather, than dock employees' wages to match the facilities new hours of operation, Toyota is planning to pay its employees - even while the plant is down. The only caveat is that they must sign up either for further training or to build homes for Habitat for Humanity. If Toyota workers don't feel like committing to further training or building homes for Habitat for Humanity, they will simply take unpaid leave.

Stay tuned for more Toyota news, coming soon. Lakeland Toyota, located at 4000 N. Frontage Rd. in Sheboygan, WA is dedicated to keeping you informed on everything from leading-edge technology developments to new Toyota car debuts... to human interest stories.

Chalk up another award for Toyota. Vincentric, a firm that focuses on measuring value in the automotive industry, recently presented the Japanese automaker with the prestigious title of "Best Passenger Car Value for 2011".

To pass the Vincentric test, Toyota had to prove its superiority over competitors in eight key areas: depreciation, insurance, repairs, maintenance, fuel economy, opportunity cost (the cost of having your money in a vehicle rather than appreciating investment), and fees + taxes. According to Vincentric, Toyota continues to have lower-than-expected ownership cost in all eight of the firm's cost categories and maintains a particularly low depreciation rate.

Typically, Vincentric assesses vehicles in each of the aforementioned categories every five years, for annual mileages of 10,000, 15,000, or 20,000. Judging by Toyota's dedication to continuously improving value, we're confident they'll snag the title next time around as well.

currently, there are many vehicles in Toyota's value-driven lineup to satisfy a wide range of style, performance and price preferences. Among the vehicles featured in the 2011 lineup are the Yaris, Corolla, Camry (and Camry Hybrid), Matrix, Prius, Avalon, Sienna, Tacoma, Tundra, RAV 4, Venza, Highlander (and Highlander Hybrid), FJ Cruiser, 4Runner, Sequoia, and Land Cruiser.

If you'd like to learn more about one or more of Toyota's award-winning vehicles, please contact Lakeland Toyota in Sheboygan, WI.  Located at 4000 N. Frontage Rd, we're happy to share specs or set up a test drive.

In search of a new vehicle to haul your family around, but won't settle for anything less than the best? Well, you're in the right spot.

Forget about a Town and Country, Quest or Grand Caravan. The Toyota Sienna was named Best Minivan of 2011 currently on the market by the editors at Edmunds' Inside Line.

To earn this industry-acclaimed distinction, the 2011 Toyota Sienna had to beat out all other competing minivans in seven key areas. The key areas in which the vehicles were evaluated and their respective weight on the overall score of 100 include: performance (10%), key feature content (20%), as-tested price (20%), 29-point evaluation by the editors at Inside Line (25%), fuel consumptions 15%, the editors' personal rating (5%), and the editors' recommended rating (5%). With a total score of 76.2, the Sienna triumphed all.

"At the top, the 2011 Toyota Sienna SE is the all-rounder of Toyota's minivan line - and arguably the whole minivan class," says the editors at Inside Line. "It's quick, too, for a minivan. Best of all, Toyota gives you a reasonable features list for $34,684. So, it's not a cheap minivan, but the Sienna SE is the best minivan?"¹

2011 Toyota Sienna Features & Benefits

-          Named a Top Safety Pick for 2011 by the Insurance Institute for Highway Safety (IIHS)
-          Available in Five Trim Levels: Sienna, LE, SE, XLE, and Limited
-          Standard All-Wheel Drive
-          Tri-Zone Air Conditioning
-          17-In. 5-Spoke Alloy Wheels
-          Star Safety System
-          Seats 8

To learn more about the new Toyota Sienna, and schedule a test drive, contact Lakeland Toyota today. Or, visit us in person at 4000 N. Frontage Rd., Sheboygan, WI, 53081

[SOURCE] ¹http://www.insideline.com/toyota/sienna/2011/2011-minivan-comparison-test.html

At the IntelliChoice 2011 Overall Value of the Year Awards held at the National Automobile Dealers Association (NADA), Toyota led all brands taking home seven awards for new vehicles in its lineup. As you may well know, Toyota Motor Sales is responsible not only for Toyota vehicles, but for Scion and Lexus as well. And, Lexus dominated all luxury makes taking home four trophies in total.

There were a total of 21 trophies awarded at IntelliChoice's '2011 Best Overall Value of the Year Awards'. Together Toyota and Lexus garnered over half with 11 top honors.

"Dominating the IntelliChoice's 2011 Best Overall Value Awards is another example of how Toyota and Lexus continue to produce vehicles that retain their outstanding value," said Don Esmond, Senior Vice President of Automotive Operations, Toyota Motor Sales, USA. "In a tough economy, finding a dependable vehicle that also holds its value over an extended period of time is one of the most important aspects of buying a car."¹

 

IntelliChoice decides the winners of the 'Best Overall Value of the Year Awards' by evaluating the top vehicles in 21 categories that represent the best value overall value. Each winner is analyzed on ownership costs, including depreciation, maintenance, repairs, fuel, fees, financing, and insurance. For a complete list of winning Toyotas, see below.

Winning Toyotas

-          Passenger Car: Prius
-          Premium Passenger Car: Avalon
-          Compact Crossover/Wagon: RAV4 four-cylinder
-          Minivan: Sienna
-          SUV: 4Runner
-          Compact Pickup Truck: Tacoma
-          Full-Size Pickup Truck: Tundra

If you're interested in learning more about one of these winning models, visit Lakeland Toyota at 4000 N. Frontage Rd, Sheboygan, WI 53081. We'd be happy to arrange a test drive.

  [SOURCE] ¹http://pressroom.toyota.com/pr/tms/toyota-and-lexus-dominate-2011-191869.aspx?link_page_rss=191869&siteid=DMG_rss_201102_RLA_explan_toynew_Toyota+and+Lexus+Dominate+%272011+Best+Overall+Value+of+the+Year+Awards%27+from+IntelliChoice

• Toyota Entune wins CNET "Best of CES" Award in Car Tech category
• Popular Mechanics honors Entune with Editor's Choice Award
• Entune to be available on 2012 Prius v

 
TORRANCE, Calif., January 31, 2011 - At the just-concluded Consumer Electronics Show in Las Vegas, the debut of Toyota's Entune multimedia system won both a "Best of CES" award from CNET (www.cnet.com) in the Car Tech category, and the Popular Mechanics Editor's Choice Award.
 
"We were amazed by the media's overwhelming reception of Toyota Entune at this year's Consumer Electronics Show," said Jon Bucci, vice president of the Advanced Technology Department at Toyota. "We listened to our customers and we worked hard to develop a truly easy-to-use, upgradeable multimedia system. It looks like our hard work paid off. We are honored to receive these prestigious awards from both CNET and Popular Mechanics."
 
Toyota Entune brings popular mobile applications, including Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora to select Toyota vehicles beginning in 2011. Featuring advanced voice recognition and intuitive in-vehicle controls, Entune is compatible with a wide range of smart phones and features phones. Toyota Entune brings personalized information and data services to the vehicle, and is wirelessly upgradeable, so in-vehicle applications are never obsolete.
 
The first vehicle to offer Toyota Entune will be the all-new 2012 Prius v, the first in a new line of vehicles in the Prius family. Prius v will be the most spacious dedicated hybrid vehicle on the market, with 50 percent more cargo volume than the Prius sedan, and will achieve a combined EPA fuel economy rating of 40 miles per gallon. The new Prius will also offer Safety Connect, which provides Automatic Collision Notification, Stolen Vehicle Location Assistance, Emergency Assistance, and Roadside Assistance.  Safety Connect combined with Toyota Entune offers comprehensive safety services and mobile applications not found in any other vehicle make. Prius v will go on sale in late summer of 2011.
 
Toyota Entune also includes location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports.  These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth? streaming and phonebook.  A high quality JBL sound system is available as an option as well.

About CNET "Best of CES" Award/Car Tech Category
"Each year, CNET editors spend hundreds of hours on the show floor to find the hottest technologies that will drive industry trends for the coming year and beyond," said Scott Ard, Editor in Chief of CNET. "Toyota Entune was chosen from thousands of products at the show, and demonstrates the innovation to be honored with one of our 'Best of CES' award."
 
Selected by CNET's unbiased expert editors, winners are recognized as having the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and help them explore a world gone digital.  CNET editors reviewed hundreds of entries, as well as scoured the 2010 CES show floor for products to consider for the prestigious award.
 
About Popular Mechanics
"At Popular Mechanics, we've been waiting for a car maker to harness the power and convenience of the mobile phones drivers are already carrying. Toyota's Entune system is a genuine breakthrough that points the way forward," said James Meigs, editor-in-chief of Popular Mechanics.
 
Popular Mechanics, published monthly by Hearst Magazines, inspires, instructs and influences almost 9 million curious readers. Issues engage readers with breakthroughs in the latest innovations in science and technology; educates with informative "how-to" stories on automotive, the home and digital technology; and motivates action with product reviews and comparison tests of the newest equipment and products. Popular Mechanics is also the #1 ranked men's monthly magazine when it comes to reaching an environmentally conscious audience.

The Toyota Prius Family is growing - from one vehicle to an entire line up of hybrid cars. The all new 2011 Toyota Prius is on dealership lots now. It's the third generation of such a vehicle. But what else will Toyota bring to us? Three more Prius models are coming before the end of 2012.

Before we check in on the new models, we have the 10-year-old, already well known Prius. In its third generation, Prius comes with a 51 / 48 average miles per gallon rating. The vehicle also starts at only $22,500 - a very fantastic price for a hybrid car.

Now for the newbies. First up, Toyota will begin sales of the Prius V - a "minivan" sized MPV (Multi-person Vehicle) that is just as much hybrid as its smaller counterpart. The car was originally teased on a billboard outside Las Vegas during last year's SEMA auto show.

Second, the Honda CR-Z Sports Hybrid competition - Toyota's Prius C Concept, coming our way in early 2012. This vehicle is a smaller, eco-friendly solution for the urban driver. The car is currently a smaller 4-door, but may come out with a coupe version.

Third, coming out in late 2012, is the highly anticipated Plug-in Prius. Already a big get overseas, the all-electric rechargeable Prius will undoubtedly roll in and out of dealership lots with the quickness of a bunny.

•    Prius v fits the lifestyle of young, active families
•    Prius c Concept an inspiration for future small, entry hybrid
•    Plug-in to arrive in the first half of 2012

DETROIT (Jan. 10, 2011) - Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.
 
With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius' same core values of high fuel economy, low emissions, proven technology and environmental stewardship.
 
"This is no ordinary family.  It's a modern family with a Prius for everyone," said Bob Carter, Toyota Division group vice president and general manager.  "The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well.  They will all share common Prius attributes but will be unique, with a special appeal to different buyers."
 
The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000.  The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid's heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.
 
The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.
 
Prius v: "Versatility" for Young, Active Families
The new Prius v, with "v"  expressing the vehicle's versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.  It will share the current generation Prius' platform and Hybrid Synergy Drive technology.  Featuring a compact exterior yet spacious interior, the Prius v will feature over 50-percent more interior cargo space than the current Prius.
 
With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which does not inhibit the vehicle's convenient packaging.  It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.
 
The exterior styling is sleek, rounded and bold, with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius.  The trapezoidal-shaped front features sharp-edged headlamps, wind-slipping aero corners for improved aerodynamics and an enlarged under grille, which all help create a unique design evolving from the current Prius.  Prius v's rear styling is highlighted by a refined backdoor panel, intricate combination taillights and a specially designed roof spoiler that improves air flow.
 
Inside, the Prius v emphasizes overall proportion with spaciousness and flexibility for active families.  Comfortable interior space and good visibility has been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom.  A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market and better than some compact SUVs.
 
Comfortable seating for five is specifically designed for young families.  Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort.  The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.
 
Also available, and a Toyota-first, is a resin Panoramic View moonroof with power retractable sun shades that provides an open atmosphere in the cabin with a 40-percent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance.
 
Up front, instrument-panel controls, including a single-dial air-conditioning control and a center-mounted digital combination meter, provide an advanced look and user-friendly command.  The driving controls - including the Push Button Start, parking switch, electronic shift lever, and driving mode selection - are distinguished by silver trim.
 
Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined, the best fuel economy ratings of any SUV, crossover, or wagon on the market.  It will also emit 66-percent fewer smog-forming emissions than the average new vehicle.
 
Like the current generation Prius, the Prius v is a showcase of technology that will include many of the same standard features.  Four driving modes (Normal, Power, Eco and EV) satisfy a variety of road conditions and driver preferences.  A Smart Key System with Push Button Start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera are standard.  Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System.
 
For a high level of safety, there are seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads.  New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.
 
Like all Toyota models, the Prius v will feature Toyota's Star Safety System? standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.  It also features the standard Smart Stop Technology brake-override system.
 
Prius v will be one of the first Toyotas with the Entune? multimedia system.  For the first time ever in an automobile, this innovative new system leverages the mobile phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.
 
Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable,  and movietickets.com,  along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, news and sports.
 
Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio's 750+ stations, Pandora's personalized music, the driver's personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.
 
Featuring a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road, Toyota Entune eliminates the need to memorize thousands of voice commands and helps reduce driver distraction.
 
Entune will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set "Quick Reply Messages."
 
Prius v will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features.  The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.
 
A new evolution in hybrid vehicles with excellent cargo space and Prius' heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in late summer 2011.
 
Prius c Concept: Small "city"-centric Hybrid Vehicle
While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy.  The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
 
This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior.  It will include many advanced technology features, including some offered on the current Prius.
 
Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.
 
Prius Plug-In Vehicle: the Best of Both Worlds
Since its initial launch 10 years ago, one of the Prius' main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go.  With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds - the superior fuel economy of the Prius with added EV driving capability.
 
Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph.  Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts.  It can be "topped off" anytime with a convenient short charge.
 
After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America.  Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.
 
Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities.  The program's goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers.  This will help pave the way for an on-sale target in the first half of 2012.
 
The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.
 
When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.

Recent speculation on the internet just prior to the 2011 North American International Auto indicates that Toyota may add a Prius hybrid pickup truck to their new line of Prius Family vehicles.

Toyota is considering reviving the "Advanced Breakthrough Aero Truck" hybrid pickup concept (pictured above). This vehicle was originally unveiled three years ago, also at the NAIAS.  Toyota has been planning an onslaught of Prius models for the next several years, including a "MPV" (the foreign equivalent of a minivan), a sporty coupe and now, apparently, a pickup truck.

The Japanese auto maker hopes to combine their most aerodynamic vehicle with one of history's less than speedy rides, in order to create a truck that is great on gas, cuts through the wind like a hot knife through butter, and can deliver a large payload.

The A-BAT concept explored the possibilities of making a pickup more efficient, along with the addition of a hybrid drivetrain, unibody construction and compact shape. Fuel efficient versions of Toyota's Tacoma and Tundra pickups are available, but none which will receive the miles per gallon a Prius truck can.

If built, the A-BAT could join the Prius five-door and the new MPV variant - as well as a potential production version of the Prius C concept just unveiled at Cobo Hall - in the rapidly expanding Prius line-up.

TORRANCE, Calif., Dec. 23, 2010 - Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Toyota Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit.  In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.
 
The press conference will be held on Monday, Jan. 10 at 1:05 p.m. EST in the Riverview Ballroom at Cobo Center. A live Webcast will be available at ToyotaNewsroom.com.
 
A Prius Family Sneak Peek video featuring X Games champion skateboarder Bob Burnquist is available at YouTube.com/Toyota.

The 2011 Toyota Highlander and Toyota Highlander Hybrid crossover sport utility vehicles are not only designed to be more stylish, they feature additional standard amenities and updated technologies, making them leaders in the segment of active and passive safety features.

The 2011 Toyota Highlander design showcases a new front fascia, hood, and fenders. The profile is sleeker with chrome-accented black rockers. To complement the new look, the headlights, taillights and 17-inch alloy wheels are also redesigned. In addition, the Limited Grade offers larger 19-inch wheels and silver roof rails, and the SE grade has a new power-lift gate.
 
While the 2011 Toyota Highlander Hybrid shares the new fenders and hood with its gas-run counterpart, it is easy to distinguish with a unique grille and bumper design; color-keyed, chrome-accented rockers; and vertically stacked fog lamps. The blue lens covers on the projector-beam headlights and redesigned taillights also serve to differentiate the Highlander Hybrid. 

Daytime-running lamps are standard on all 2011 Toyota Highlander models, as is a 50/50 split third-row seat and manual rear climate control. The new Tech Audio is standard for SE and Limited grades. Aimed at keeping passengers connected with their personal and social lives, it features a USB port, integrated XM Satellite Radio with a 90-day trial subscription, and Bluetooth?.

Tech Audio is an option in the Base grade and comes as part of a  comprehensive package, which includes: a backup monitor with 3.5-inch multi-information display, an eight-way power driver's seat, tonneau cover, engine immobilizer, easy-clean fabric interior, flip-up liftgate window, fog lamps, and black roof rails.
 
The 2011 Highlander Hybrid Base grade offers a new Leather Package that includes leather-trimmed front seats with seat heaters, leather-trimmed steering wheel and shift knob, power moonroof, HomeLink?, auto-dimming rearview mirror with compass, plus an engine immobilizer with a security alarm. The optional navigation system, which was previously available only for the Limited grade, is now available for the SE grade. The Limited now has standard automatic climate control for the rear and an updated perforated leather interior.